Showing posts from February, 2018

We talk to World Trademark Review about the power of APIs

  This is an extract from an editorial written by our CTO Thomas Brattli for World Trademark Review  – you can read the full article here   Trade mark registries have changed a lot over the last century. Today, anyone can search the UKIPO in a matter of seconds. It’s hard to believe that less than 30 years ago the same search would have meant travelling to London in person to leaf through decades worth of gazettes.   Every attorney has their own experiences of the registries and their own opinions about what still needs to be done. Some countries have made enormous strides in creating user-friendly databases. Some have most definitely not.   But there is another way to look at the registries. Those of us who work in legal technology are interested in the underlying software that makes them work. When we talk about registries, we’re thinking of the databases themselves: how that digital information is organized and how it is accessed.   Traditionally, this is the point in th

“No imminent AI apocalypse” – Our thoughts included in World Trademark Review AI article (Feb ’18)

  Comments made by LawPanel founder Mark Kingsley-Williams were included in a World Trademark Review piece by Senior Reporter Tim Lince. ‘One company in the legal industry that is embracing the opportunities of artificial intelligence is British IP technology company LawPanel. Last November, the company launched AILA, dubbed “the world’s first automated trademark assistant”. The company claims to use “ground-breaking artificial intelligence” to offer IP advice – including running trademark searches across multiple jurisdictions – in a familiar chat room environment. Founder Mark Kingsley-Williams tells World Trademark Review that there are amazing innovations in such technology, but trademark lawyers don’t necessarily have to be concerned about their jobs being replaced by a robot: “AI will speed up legal research, but it will not replace advice formulation – the key is the multiplier effect, wherein AI can do simple mundane tasks at 10 or 100 times the speed of a human.

Don’t make me think! User experience improves client retention and satisfaction

  Building loyalty amongst clients and users through great online experiences With Felix, Omar and Gustavo working hard on optimising the experience of our users on LawPanel, its reminded me of the title of Steve Krug’s well known book on Web design Dont make me think . Of all the many things to be taken in to consideration with user experience (UX) and user interface design (UI) having this idea front of mind is, I think, the most important. As we look at how we and our users move through the LawPanel applications, we look for pauses in mouse movements by first time users. As an indication of whether there was uncertainty or information that could be better explained. Would changing the flow, or different icons or text be more intuitive, remove friction and take away even the slightest cognitive load? Adjustments are made and split tests run, to compare the experience of users of different versions. The importance of this came up earlier this week. A client of Trade Mar